Carex — Carextra Campaign

Challenge

Recognising the need to build a more personal and engaging connection with consumers, Carex translated its Carextra campaign into a physical experiential activation designed to bring care and brand interaction directly to shoppers.

Approach

Roztomily led the experiential execution, bringing the concept to life at Ikeja City Mall through a branded activation hub that offered visitors care and pamper sessions — transforming regular mall traffic into an engaging brand experience. This was further enhanced with a meet-and-greet featuring brand ambassador Jbums, driving foot traffic and strengthening emotional connection with the brand.

Outcomes

• Successfully delivered a high-traffic experiential activation at Ikeja City Mall.
• Increased visibility for the brand.
• Generated strong consumer participation through care and pamper engagement sessions.